Audit- it’s the first step towards improving your website for better rankings. You might have heard a lot of SEO experts talk about auditing your website from the SEO perspective before taking on the project. When it comes to website audits, people often focus on improving website rankings overlooking the fact that in order for your website to rank on SERPs, you are going to need to identify and overcome multiple issues on it. Sadly, there is no such thing as one trick to fix it all sort of solution in SEO.
Before we dive into the details, if you don’t feel like doing it yourself and need a detailed audit by an expert, you may always get in touch with a professional SEO agency that would do it for you. So, what exactly should your audit report include? Though a detailed audit would include a lot more elements than we are going to be able to address in one blog, let’s quickly go over the low-hanging fruits that you need to focus on while conducting an audit.
Loading speed is one thing that google takes very seriously while ranking a website. If your website is taking longer than 3 to 4 seconds to load then you are most likely going to have a high bounce rate. Google takes high bounce rate as an indicator of a poor UX. So be sure to see how long your website takes to load while preparing an audit report.
There are several tools to check if your website has content duplications. While you could be offering the same services as your competitors, be sure your website content is unique and free of plagiarism. Avoiding duplication is in fact a prerequisite, your website content now needs to be optimized for BERT and address the user intent.
Backlink analysis tells you about the number of backlinks you have on your website and the quality of those backlinks. Your website needs to have quality backlinks in order to get noticed by the search engine. Your analysis report should not just include the number of backlinks your website has but also contain the details like which sites are you getting your backlinks from. A single backlink from your industry related website with a high DA would give you more benefit than several links from low DA random websites.
If you discover that your website has backlinks from shady blacklisted websites, you are going to have to disavow those links as soon as possible before you get blacklisted yourself by the search engine.
Another thing you need to include in your audit report are the website metas. Each page is supposed to have a meta title and description. See if there are any pages with the missing meta information. A description is displayed directly under your website link on the search engine. It should include the key information about a particular page and be catchy enough to make a visitor click on the link.
User experience is another key factor in online rankings. If your website has a messy navigation, poor graphics and contains other complicated procedures, you are going to get negative points for poor user experiences which are going to reflect in bad ranking.
Finally last but not the least, there is no way you can rank a website despite the fact that it’s not mobile friendly. Google has made it clear repeatedly that it won’t rank a site that’s not mobile friendly. You can get your website checked for its mobile friendliness by none other than Google itself through its mobile friendliness checker.
Remember the above points the next time you are going to audit a website or get in touch with Bester capital media for a free detailed SEO audit if you don’t feel like investing in a bunch of online tools.